One of the pictures should have parts labeled.
- One with the text rotated (see https://www.w3schools.com/cssref/tryit.php?filename=trycss_text-orientation)
- One in a fancy script (see https://www.w3schools.com/cssref/pr_font_font-family.php)
- One with the text somewhat opaque (see https://www.w3schools.com/cssref/css3_pr_opacity.php)